About James Clarke:

James Clarke is the Global Sales Director for ZipFit Liners, where he oversees worldwide sales strategy, distributor development, and dealer support. With a decade of experience in the ski, bike, and outdoor industries, James has built a career focused on growing premium brands, developing retail partnerships, and supporting specialty dealers through education and technical product knowledge.

Based in Golden, British Columbia, James is an avid backcountry skier, snowmobiler, mountain biker, and mechanic. He combines a deep passion for skiing with a hands-on technical background, bringing practical, real-world perspective to boot fitting and equipment performance. Within the close-knit team at ZipFit, James is involved with product development, brand positioning, and communications, keeping both the boot fitter and end-user in mind.

James spent 18 months living in Innsbruck building a robust network of EU dealers. His experience ranges from retail and territory sales to international business development, giving him a unique understanding of the connection between product design, boot fitting, and the end-user experience.